Traackr is the system of record for data-driven influencer marketing, powering the largest influencer marketing programs in the world. The team started out in 2006 with a technology for identifying influential voices based on content published on blogs and social networks. As the company and the practice of influencer marketing evolved, Traackr outgrew its startup brand identity.
The product is recognized as the industry-leading influencer marketing platform. Still, its identity was fragmented and failed to communicate the brand’s personality, values, and impact on the world’s most loved brands.
I supported Traackr’s marketing team in elevating their brand presence through a comprehensive design transformation—including a full rebrand, website redesign, and ongoing creative support for their marketing and sales teams. Between 2022 and 2025 this work contributed to a 10x increase in website sessions (41K → 485K) and a 15x rise in organic search traffic (12K → 187K). Additionally, social media engagements grew by +2.5x (20K → 53K).
Traackr needed a new identity that was sophisticated and contemporary while at the same time simple and flexible enough to be leveraged by its globally distributed team.
Felice is an incredibly talented brand designer. We feel lucky to have found him! He quickly understood our business and empathized with our audience. His process was organized and well communicated. Despite working across many timezones, we had zero problems accomplishing this project. What first attracted us to Felice’s work was his portfolio and we are thrilled with the end result of our new brand identity. Designing a new identity is a difficult task. Felice worked very closely with us, listened to our feedback and went above and beyond to produce a new identity that we love.
Evyenia Wilkins
CMO
What makes Traackr different is the breadth and depth of the product’s global data, a seamless user experience, and its incredible customer success program. No need to take my word for it, Traackr’s reviews speak for themselves.
In our quest to create a brand platform that encompasses the many facets that make Traackr so successful, we landed on a new identity representing people, communities, influence, and data through soft shapes, bold yet accessible typography, and an eclectic and vibrant color palette.
