Hi, my name is Felice Della Gatta,

I am the founder and principal of unfamiliar.agency, where we help early-stage companies build brands that attract customers and funding — and break through design bottlenecks.

Unfamiliar is a relationship-first design consultancy built around what our clients feel the most: clear communication, steady momentum, and a calm path through complexity.

Have a project for us? Reach out.

MORE ABOUT ME:

My work combines strategy, identity design, creative direction, and web design. I facilitate, research, write, design, and build practical systems that help teams communicate with more clarity and move with less friction.

My interest in systemic change has led me to contribute to projects with global reach, including The Carbon Almanac and GOODBIDS, in collaboration with Seth Godin. I also collaborate with Fundación Sara Omi in Panama, working alongside Sara Omi, recognized by Forbes Centroamérica as one of its 50 Mujeres Poderosas 2026, to support Indigenous women and youth in co-designing a better future for their communities and the world.

Along the way, I’ve been fortunate enough to learn from mentors such as James Victore and Jose Caballer. I continue to explore how design, creative leadership, and entrepreneurship can help bring about positive change through my founder and CXO interview series, and my writing.

At the center of it all is a simple idea: doing good work with good people.