Attract customers and funding by turning your vision into a brand your audience notices, recognizes, and loves
Most small businesses aren’t positioned clearly or have fragmented brand identities. They blend in, confuse their audiences, and lose traction to competitors.
From Discovery to Production, I work closely with you to craft a unique brand identity that attracts customers and funding.
Felice Della Gatta is a brilliant designer. He’s a skilled, empathic and generous creator who brings magic to every project he takes on. He’s insightful and productive, sharing a point of view without letting ego get in the way. If you have the chance to work with him, don’t hesitate.
Seth Godin
Author, Founder
I’ve found that creativity resists rigid step-by-step processes. That’s why my approach is simple and focuses on facilitating meaningful conversations and streamlining collaboration to let the magic happen in between.
.01
Discovery
What makes you radically different? To find out I need to ask you about your audience, competitors, personality, values, and aspirations. I’ve got some tricks to make this conversation fun and engaging but this is where it all starts.
.02
Moodboards
We’ll use moodboards to explore visual inspiration. This step helps us align on a creative direction before we start designing and will serve as a visual reference guide for the brandwork.
.03
Brandwork
Logos, colors, typefaces, layouts—the inspiration in our moodboard might take us down 2-3 different directions for your brand identity—I’ll help you visualize them in context and refine your favorite option before I produce the final assets.
.04
Production
I finalize the brand identity files for hand-off, so you have everything you need to launch.
FAQs
How much does it cost?
Pricing starts at 6K USD. The number of stakeholders involved, specific additional brand collaterals needed, tighter deadlines, all can impact the cost of your identity design project.
What’s included?
A standard brand identity design project typically includes:
- Brand strategy workshop
- Research
- Creative direction
- Logo in useful formats
- Essential brand style guide
I’ll help you brainstorm and prioritize additional useful creative assets during onboarding.
Typical project add-ons are: Social Media Branding, Social Media Templates, Slide Decks, Document Templates, Packaging Design, Stationery Design, Environmental / Signage, Digital & Print Collaterals, Web & apps, Web Design, Ecommerce Design, Landing Pages, Digital Product Design, MVP Design, Digital & Print Ads, Brochures / Flyers / Posters, Branded Merch, Email Templates.
How long does it take?
The process usually last between six and eight weeks.
What are the standard payment terms?
50% upfront before the project starts, 50% due upon project completion, before the delivery of the final files.
How many concepts will I receive?
I’ll present you 2-3 moodboards, and 2-3 brand identity concept based on the moodboard you select.
What if I don’t like any of the concepts?
Two rounds of revisions are included. In the unlikely event that you hate all the concepts, I’ll work with you to come up with alternative solutions in the first round of revision.
How do we get started?
Book a 15 minutes intro call or send me an email at hi@felicedellagatta.com to get started. We’ll make sure we’re a great fit, schedule your project, and sign a contract. Once the deposit is paid, we’re ready to go.
You’re in good Company
Louise Karch
Author, Brand Advisor
There are designers, and then there are brand definers—Felice belongs to the latter, an elite class of creatives who don’t just design but distinguish. His work consistently stands apart in its category, a golden skill in today’s attention economy.
Evyenia Wilkins
CMO
Felice is an incredibly talented brand designer. He quickly understood our business and empathized with our audience. His process was organized and well communicated. We are thrilled with the end result of our new brand identity. Designing a new identity is a difficult task. Felice went above and beyond to produce a new identity that we love.
Darryl Kelly
CEO
After nearly seven years working with each other on a spectrum of projects from startup concepts to scaling brand strategies I was able to meet Felice in person last year. Felice’s approach, process, originality and pursuits for perfection are infectious and yield extraordinary results.
James Victore
Artist, Author
There are designers.
Then there is Felice.