Agency: Fri3nds
Creative Director: Jose Caballer
Touzet Studio is an award-winning architecture and design studio in Miami, founded in 2004 by Carlos Prio-Touzet and Jacqueline González Touzet. Their practice is personal and hands-on—clients work directly with the principals, and the studio’s process is rooted in listening, collaboration, and craft.
When Marce Russo, CEO at Fri3nds brought me in, the website had started to get in the way. It was built on WordPress and had become hard to update and easy to avoid. Carlos and Jacqueline weren’t looking to “make it pretty.” They wanted a site they could trust—something that felt aligned with the studio and didn’t demand constant attention.
I joined the early exploration with my two illustrious colleagues Bruno Dias and Mauro Medina Susarrey, under the leadership of my friend, mentor, and the project’s creative director, Jose Caballer—always in tandem with the exceptional Fri3nds team. We tested a few directions with Carlos and Jacqueline and paid close attention to what they responded to—especially around tone: modern, editorial, and restrained.
Once we aligned, I stepped in as Lead Designer. The brief we kept returning to was simple: don’t compete with the photography. The design became a spacious, typography-led system with a bright canvas, disciplined grid, and minimal UI—more like an architecture monograph than a marketing site. The layouts create pacing: moments to read, moments to pause, and big image runs where materials, light, and proportion can do the talking.
To make sure the calm held up as the studio grows, I built a Figma system of reusable components and page templates—navigation patterns, project cards, editorial blocks, spacing rules, and repeatable layouts—so future content can expand without drifting off-brand.
The result is a site that feels like Touzet: elevated, precise, and human—built around Carlos and Jacqueline’s work, and the way they want people to experience it.
