šŸ“Panama City, Panama

Good work with good people

Hey, Nice to have you here! I’m Felice. For the past fifteen years I’ve worked with small teams all over the world to design brands, products, and marketing and advertising campaigns that are beautiful, impactful, and meaningful. But all I really care about is doing good work with good people.

Hi from my studio in Portugal.
Winter 2024-25.

I facilitate, research, empathize, create systems, write, scribble, daydream, pick colors, push pixels while juggling business goals, project constraints, design excellence, and ethics.

In the past, I’ve helped clients secure funding to take their business off the ground, raise money for good causes, and achieve 10x website sessions, 15x organic traffic, and double their engagement across social media.

Beyond the metrics, I give marketing and sales teams the tools and guidance they need to do their jobs independently but also faster, better, and with less friction.

I worked with some amazing people on projects with global resonance and won a couple of awards along the way, but I’m very much in the trenches. Here, we still get excited about design software updates and clients with big dreams who give us a good challenge—and pay on time.

When I’m not designing brands, I’m either out running (more like fast jogging. Let’s be friends on Strava!) or eating cake, so contact me to talk about cake, running, or building brands and products that stick. šŸ°

PS

I’m writing a book on DIY branding for small teams. I share a new draft chapter each week on Substack. Read it for free before the official release this fall.