Scope of the project was to design a logo that reflected the unique qualities of the product: simple, modular, hi-tech. From there the idea of designing a custom typeface where simple shapes are juxtaposed in a modular way to reveal the characters.
“In the first meetings with Felice I was afraid of not knowing how to communicate my requests. Felice succeeds in understanding the thought of the interlocutor and giving form to the abstract.
I am very satisfied with the final result, a logo that summarizes an absolutely new product, with a direct, intuitive, quick, essential and brilliant message.”
CEO @ 3DO Srl