• Poster design
  • Illustration

Fight the tide is a personal project. I wanted a cool motivational poster to hang on my studio walls that would remind me to keep hustling, pushing through and also zig when others zag (or as in Mark Twain’s wise words: “Whenever you find yourself on the side of the majority, it is time to pause and reflect.”)

Just like the one of trying to keep a creative business successful the salmon journey from the sea to freshwater is long, unusual, epic and fraught with danger. That’s why salmons appear on this poster, finally given a voice to encourage us to follow their example and relentlessly fight the tide!