• Logo design
  • Brand identity design
  • Web design

UK based Crownstone Group works with residential and commercial clients to survey, plan and construct basements as well as taking care of drainage and damp prevention and protection.

David Fribbins, the company’s director has a background in design and came to me with a concept and a draft for the Crownstone Construction Group logo and overall identity. I helped him develop and refine his initial concepts consolidating them into a bold brand identity system.

The symbol based on the “C” and “S” shapes represents the profile of a set of stairs enclosed in an hexagon. Every part of the branding is designed to convey the high-end yet practical nature of the company’s services and their commitment to the highest possible standards, both in terms of quality and adhering to building regulations and British Standards.

I have provided Crownstone Group with a main logo and a set of 5 sub-brand’s logos defined by a different accent color and tagline. The brand assets are bold yet sleek and professional setting the company’s visual identity apart from the competition. Everything was finally packaged in a simple brand manual that set the best practices for the use of the branding accross web and print.

“Felice was superb! Attentive to detail, responsive to feedback and full of creative ideas and solutions. I would wholeheartedly recommend him.”

David Fribbins

Director @ Crownstone Group